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All Projects → openooh → venue-taxonomy

openooh / venue-taxonomy

Licence: other
The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inve…

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venue-taxonomy

The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context.

The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inventory.

Specification

Written Specification

Resources

  • PlaceExchange has contributed a mapping between v1.1 and the DMI Taxonomy
  • Lucit has contributed a JSON version of the spec (which may become the formal reference in the future)

Previous Specification Versions

Specification Working Group

  • Bruno Guerrero (Hivestack)
  • Christian Collins (Vistar)
  • Connor Peltz (Broadsign)
  • Eric Kubischta (Lucit)
  • Jasleen Kaur (VIOOH)
  • Jason Shao (PlaceExchange)
  • Joshua Berg (MediaMath)
  • M. Wasfi (Verizon)
  • Matthew Mercuri (Samsung)
  • Nicholas Babb (Adomni)
  • Sweta Vasudevan (PlaceExchange)
  • William Hartley-Booth (The Trade Desk)

Adoption

Platform Status Version Notes
Adomni Evaluating 1.0
Broadsign Ads Production 1.1 Supports OpenOOH v1.1.0 as of 12/03/20 - updated for 1.1 05/01/22
Broadsign Reach Production 1.1 Supports OpenOOH v1.1.0 as of 8/3/20 - updated for 1.1 05/01/22
CAASie Production 1.0 Supports OpenOOH v1.0.0 as of 07/16/20
Hivestack Production 1.0 Supports OpenOOH v1.0.0 as of 3/01/21
OutMoove Production 1.0 Supports OpenOOH v1.0.0 as of 09/07/20
Place Exchange Production 1.1 Support both DMI v1.0 and OpenOOH v1.0.0 as of 9/14/20 - updated for 1.1 11/16/21
Stroeer SSP Production 1.0 Supports OpenOOH v1.0.0 as of 10/01/21
Verizon Media Production 1.0 Supports OpenOOH v1.0.0 as of 10/1/20
VIOOH Evaluating 1.0
Vistar Media Production 1.0 Supports OpenOOH v1.0.0 (parent/child levels only) as of 9/9/20
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