Web Advertising Business Group repository

Raise issues, add drafts. As you add a document, feel free to add a PR for its description to the README.

Dashboard

Introductory and Summary Material

• Success Criteria, this document defines success criteria to consider when evaluating proposals which impact web advertising.
• Overview of Online Advertising & Marketing, an overview of common business use cases for digital advertising.
• Participants in Online Advertising "Hello Ads," an introduction to the online advertising ecosystem.
• Common User Flows: Example user experiences and the parties involved.
• Advertising Technology Use Cases: Tabulation of common AdTech use cases and the proposals or browsers supporting them

Ideas and Proposals

• Transparency via a Machine-readable Server Identity and Purpose Descriptor
• Privacy protecting metrics for web audience measurement
• Cross-Browser Anonymous Conversion Reporting
• Enabling browsers that belong to the same person to discover one another
• Browser API for Private Lift Measurement - Conceptual Overview
  • Browser API for Private Lift Measurement - First Party
  • Browser API for Private Lift Measurement - Third Party
• Real-Time Bidding Use Case
• Threat modeling for Cross-Browser Anonymous Conversion Reporting
• PETREL
• Conversion Filters
• Privacy Preserving Lookalike Targeting
• Self-Review Questionnaire: Interoperability, Choice, Accessibility and Accountability
• Frequency Capping and Frequency Optimization
• Privacy Preserving Multi-Channel Attribution

Ideas and Proposals (links outside this repo)

• Private fraud prevention
• Conversion measurement API
• Ad click attribution
• Trust token API
• Tracking prevention policy
• Privacy budget
• First party sets
• Privacy considerations
• Aggregate reporting API
• IP Blindness
• FLoC: Federated Learning of Cohorts
• PIGIN: Private Interest Groups, Including Noise (deprecated in favor of TURTLEDOVE)
• TURTLEDOVE
• Product-level TURTLEDOVE (extension feasible for TURTLEDOVE & SPARROW)
• Outcome-based TURTLEDOVE (extension introducing in Turtledove outcome-based approach - monitor and validate bidding outcomes, not inputs)
• TURTLEDOVE-js demo (demo implementation of TURTLEDOVE - based on available technologies)
• isLoggedIn
• SPARROW
• Gatekeeper
• Proprietary Cohorts
• Fenced Frame
• TERN (TURTLEDOVE Enhancements with Reduced Networking)
• PARRROT (PARRROT: The Publisher Auction Responsibility Retention Revision of TurtleDove)
• PELICAN (Private Learning and Inference for Causal Attribution)
• SPURFOWL (Sandboxed Private User Reporting Functions Operating Within Limits) and other NextRoll proposals including MURRE.
• TEETAR(TEETAR: Testing Environment Enabling Truthful and Actionable Results)
• FLEDGE, the collection of proposals in the greater TURTLEDOVE idea space that Chrome plans to implement in 2021.
• SWAN Storage With Access Negotiation (SWAN)
• SPECTACLE Sensible Privacy Enablement by Clustering Targeting Attributes in CLiEnt and Crumbs
• PARAKEET "Private and Anonymized Requests for Ads that Keep Efficacy and Enhance Transparency"